The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

Want to learn more about technology and organizations? digital.hbs.edu

loyalty reward program

How Starwood Hotels Makes It Personal and Makes You Come Back For More

Posted on November 17, 2016 by hotelie

Innovation in technology is one of the key elements that enables both the business and operating model of Starwood Hotels & Resorts to remain competitive and relevant to its SPG loyalty members.

Technology and Operations Management

MBA Student Perspectives

loyalty reward program

How Starwood Hotels Makes It Personal and Makes You Come Back For More