Data – The Farmer’s New Edge

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Farming is a centuries-old industry that continues to play a pivotal and understated role in the landscape of today’s society. Modern agriculture companies are turning to big data to innovate the farming process and make it sustainable for the future.

John Deere: the future of farming

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John Deere has flipped the concept of being a farm equipment company on its head. Increasingly, its hardware is taking on the role of delivering intelligence and advanced analytics to farmers