The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

Want to learn more about technology and organizations? digital.hbs.edu

JetBlue Mint

JetBlue Mint: Disrupting the Equilibrium for a Low Cost Carrier

Posted on December 8, 2015 by Sarah Lux

JetBlue is the leisure traveler’s airline, offering leather seats and DirectTV at a discount to legacy airlines. But how will their customers react to an expensive premium cabin? Is JetBlue still a low cost carrier?

Technology and Operations Management

MBA Student Perspectives

JetBlue Mint

JetBlue Mint: Disrupting the Equilibrium for a Low Cost Carrier