Dealing with Changing Consumer Preferences in Traditional “Big-Beer”: Anheuser-Busch InBev’s Foray into Innovation and Disruption

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Over the past decade, consumer preferences around the world have steadily shifted away from traditional light beers towards liquor and stronger flavor, artisanal craft beers. Large scale beer brewers are forced to pursue radical innovation in regaining its consumer base. Anheuser-Busch Inbev ("AB-Inbev"), the world's largest brewer is using big-data, open innovation and acquisitions to better position itself against these headwinds.