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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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in-store

Digital Beauty : How Sephora leveraged digital technology to overhaul the in-store experience.

Posted on November 18, 2016 by Parvathy Menon

Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and offline channels.

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