IKEA: For the many people, not just the few.
More than just low-cost procurement, manufacturing and logistics.
ikea
IKEA: Modularizing Design and Value
IKEA’s vision is to “create a better every day life for the many people”[1], aiming to bring good design to as many people as possible. As CEO Mikael Ohlsson once said, IKEA’s goal is to offer “people with limited means the ability to furnish their houses like rich people”[2]. By catering to this target demographic with low prices, modular design aesthetics, and a focus on immediate functionality over durability – combined with its personable brand and strong sustainability focus – IKEA has become one of the leading retailers in the furniture industry.
Ikea: Making Couches Look Good Since 1943
What do H&M, Zara, and Ikea have in common? #FastFashion. Ikea’s operations revolutionized the customer experience, paving the way for all those retail giants that we all know and love. #disruption #lowcost #highvalue
IKEA: World’s Most Successful Furniture Retailer
High quality home furnishings at affordable prices achieved by optimizing the entire supply chain, operations, and inventory management
The IKEA Concept: More than just a good meatball
As students, I’m sure most of us are familiar with the surprisingly affordable, yet frustratingly complicated, Ikea furniture. But for those who may not know, Ikea is a Swedish home furnishing company known for their broad range of products at […]
IKEA: cutting costs, creating value
The home-furnisher who gets their customer do the heavy lifting
The IKEA Concept: Furniture for the Masses
AKA, How to decorate your apartment on a student budget