Farming is a centuries-old industry that continues to play a pivotal and understated role in the landscape of today’s society. Modern agriculture companies are turning to big data to innovate the farming process and make it sustainable for the future.
Climate change and a growing world population present a major threat to the global food supply, but a major opportunity for a leading agribusiness.
Population growth, climate changes and limited natural resources have challenged agricultural production to grow and become more efficient. Despite Syngenta’s efforts in developing integrated solutions to increase productivity, little attention has been given to synthetic fertilizers and herbicides. These chemicals incur in high emissions of nitrous oxide, a greenhouse gas 300 times stronger than carbon dioxide . Would the $54 billion  crop protection market opportunity be misleading Syngenta’s priorities?