Data-Driven Dress Dealing

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Retailers have historically made decisions based on intuition, but what happens when companies like EDITED begin leveraging Big Data to track runway trends, analyze product movement, and recommend pricing and promotions?

Future of Clothing = Renting?

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Founded by two graduates of Harvard Business School, Rent the Runway (“RTR”) is an e-commerce business which is trying to transform the way in which women (particularly millennials) consume fashion. Specifically, the company is using technology to move towards a shared economy for clothing and accessories, encouraging women to rent (as opposed to buy).