ZOZO’S AMBITION: CAN YOU QUANTIFY “COOL”?

ZOZO, Japan’s dominant online retailer of apparel and related lifestyle products, with approximately $1B in sales and $7B in market capitalization, has taken on a journey to recreate the world of apparel to the next level. [1] It aims to do so in two steps: 1) enable mass customization of private-labeled apparel products, and 2) quantify all aspects of what makes styles “cool” to become the global leader in product design. Will ZOZO be able to drive the industry in offering customized yet stylish product for the mass? What capabilities will differentiate who will win in the long haul?

MACHINE LEARNING IN RETAIL: AN EDITED APPROACH

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Over the last several decades, apparel retailers have struggled with the complexities of increasingly varied product assortments and changes in long established seasonal shopping patterns. As retailers implement new strategies to stay ahead of the demand for an omnichannel shopping […]