Amazon’s Response to the OTT Universe

The digital transformation of the entertainment industry has given rise to a gamut of Over-the-Top (OTT) streaming services to rival the traditional pay-tv powerhouses. Starting with Netflix in 2007, OTT services have proliferated to cater to the growing demand base, which still is projected to grow at a CAGR of 17% through 2020 worldwide. What is Amazon’s response?

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The Walt Disney Company's plan to build a digital distribution platform for all Disney movies will rival Netflix but may also prove to change how and where we watch the newest movies release coming to a theater near you.