Taking a byte out of the supply chain: How Winfield can win in the next Agricultural Revolution

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Agricultural retailers, in an ever-competitive landscape, have yet to prove whether they can transition from distributor to partner. The question that will be debated in the next decade is whether they can make themselves essential in the digitized supply chain. If not, can we expect an “Amazon” for seed and crop-protections? And data-driven insights from a cloud-platform rather than a local agronomist?