Days before the Brexit vote, Ivan Menezes, CEO of Diageo, one of the largest producers and exporters of alcohol in the world, urged his UK employees to vote to ‘stay’ in the EU. Diageo couldn’t risk the uncertainty of losing access to the favorable free trade provisions that the EU had secured. But the vote didn’t go Diageo’s way. So what next?
Anticipating risk to its agricultural raw materials, Diageo has taken steps to ensure the sustainability of its supply chain. Have they done enough?
How Diageo is relying on drought-resistant crops to improve their water efficiency and increase sales in emerging markets