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Technology and Operations Management

Technology and Operations Management

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Deere

Started from the Plow now we’re Deere: John Deere’s Transformation from an Equipment Manufacturer to a Tech Firm

Posted on November 17, 2016 by Emily Brockway

Farming is no longer about big, steel machines and farmers' intuition. Technology is transforming agriculture as we know it, and manufacturers of heavy equipment, like Deere, are forced the rethink their business model to transition into…wait for it… a tech company. (Cue gasp.)

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