A Smarter P&G

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P&G is at the forefront of digitization among CPG companies with some of their “smart” product launches, however, will they be able to continue to innovate and win in this space?

The NIKE Model: Garbage In, Sneakers Out

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After a crippling onslaught of bad press regarding poor working conditions within its factories and negative environmental impacts in the late 1990s, NIKE, one of the world’s largest suppliers of athletic shoes and apparel, dramatically shifted course. While NIKE is now widely considered a global leader in sustainable innovation, is its sustainability model incorporating all of the relevant inputs?

It’s the World’s “Greenest Café”…and it’s on Wheels?

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What do you get when you cross Scandinavian craftsmanship with Silicon Valley cash and add a heavy dose of caffeine? A “bike-powered coffee cart that could take on Starbucks” according to Fast Company.[1] Wheelys is a Stockholm-based coffee store company, without any stores. Instead, the company crafts and sells bicycle-mounted cafes to “young, hungry eco entrepreneurs from all over the world.”[2] These carts are well-tested, functional micro stores serving organic goods and run purely on solar and body power. With a price tag that is a fraction (around less than 1%) of ownership of a brick-and-mortar coffee shop, Wheelys is challenging the traditional café model with its mission to make the world “greener with every cup of coffee.” [2]