India’s InMobi is Disrupting Online Advertising by Making 15 Billion Decisions Per Day
InMobi runs an ad-network that decides the value of over 15 billion ad transactions per day using machine learning. In just a decade, InMobi has positioned itself as a challenger to ad tech incumbents Google and Facebook. Yet in the race to be the best ad-networker, InMobi and others will need to balance product innovation with protecting their advertisers, publishers, and selves from consumer data misuse and brand deterioration.