Pretty in Plaid? Burberry’s Hits and Misses with Machine Learning

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Image Credit: (Photo by Jack Taylor/Getty Images).

Retail is not typically the industry that comes to mind when implementing new technologies—high fashion and big tech typically do not mix. But through the use of machine learning, Burberry is revolutionizing this notion to improve its in-store customer experience. The question remains, however, whether it will continue this trend in other aspects of their business.