The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

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Brand Experience

IoT: The Internet of Trenchcoats

Posted on November 18, 2016 by Maria

Burberry: Capitalizing on digital technology to revitalize an iconic brand.

Lululemon: From Niche Market Pioneer to Apparel Ubiquity

Posted on December 9, 2015 by BM

How Lululemon created an activewear empire from a niche product with broad appeal

Technology and Operations Management

MBA Student Perspectives

Brand Experience

IoT: The Internet of Trenchcoats

Lululemon: From Niche Market Pioneer to Apparel Ubiquity