Bonobos: Hybridizing the Digital and Physical Shopping Experience

For many men, the ideal shopping experience is markedly different than what women typically envision. The ecommerce platform, Bonobos, took advantage of this difference to create a business model specifically targeted for the needs of male shoppers. To achieve their value proposition, the Company has paradoxically turned to operating features characteristic of more traditional retail: hands-on customer service and brick-and-mortar stores

Bonobos: Making Fit Happen

Between 2010 and 2015, men’s clothing was the fastest growing e-commerce category, outpacing electronics, groceries, cosmetics, and health products [1]. Founded in 2007 to eliminate “khaki diaper butt”, Bonobos [2] has been at the forefront of the shift to the […]