Generally speaking, men don’t like to shop. So how did Bonobos, an all-male clothing line, grown to become the largest clothing brand ever built on the web? By tapping into the male shopping psyche and creating business and operating models to provide the best shopping experience possible.
For many men, the ideal shopping experience is markedly different than what women typically envision. The ecommerce platform, Bonobos, took advantage of this difference to create a business model specifically targeted for the needs of male shoppers. To achieve their value proposition, the Company has paradoxically turned to operating features characteristic of more traditional retail: hands-on customer service and brick-and-mortar stores
Between 2010 and 2015, men’s clothing was the fastest growing e-commerce category, outpacing electronics, groceries, cosmetics, and health products [1]. Founded in 2007 to eliminate “khaki diaper butt”, Bonobos [2] has been at the forefront of the shift to the […]
How Bonobos is capturing the best of both worlds as it straddles the line between digital and physical retailing.
