Amazon’s Response to the OTT Universe
The digital transformation of the entertainment industry has given rise to a gamut of Over-the-Top (OTT) streaming services to rival the traditional pay-tv powerhouses. Starting with Netflix in 2007, OTT services have proliferated to cater to the growing demand base, which still is projected to grow at a CAGR of 17% through 2020 worldwide. What is Amazon’s response?