Machine Learning: Innovate Your Way to an Unproductive Majority

Back of House USA was founded on November 22, 2017. Rodney McLeod Jr. of the Super Bowl Champion Philadelphia Eagles tapped Sir Kevin James, designer and owner of ShopCore (4 locations in DC Metropolitan Area) and his best friend Jonathan Mason, a Wall Streeter and hedge fund founder, to create a progressive men’s streetwear store that provides high-fashion to an area skipped over by brands for places like LA and NYC. BOH struggles with inventory management and digital sales. BOH is located in Pentagon City Mall, a Simon Mall next to the Pentagon, but the founders know that Brick-and-Mortar retail stores are failing generally. The founders want to explore the options of machine learning to assuage inventory concerns and promote digital sales. Exploring the journey of CEO Katrina Lake (MBA ’11), one can see how BOH must work hard to obtain the scale necessary to support this endeavor.