The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

Want to learn more about technology and organizations? digital.hbs.edu

Amusement Parks

Where Has the ‘Magic’ Gone? Disney’s Response to Digitization

Posted on November 18, 2016 by Eric

MyMagic+, Disney’s $1 billion answer to digitization, has created a more interactive, customized, and convenient experience for guests. And it’s just getting started.

Great Wolf Resorts – Weathering Uncertainty to Build Robust Growth

Posted on November 3, 2016 by Adam B

How increased weather variability from climate change affected the operating structure and strategy of Great Wolf Resorts

Technology and Operations Management

MBA Student Perspectives

Amusement Parks

Where Has the ‘Magic’ Gone? Disney’s Response to Digitization

Great Wolf Resorts – Weathering Uncertainty to Build Robust Growth