ALDI – A German success story
ALDI is a leading global supermarket operator that has revolutionized the supermarket industry in the last century using a strict no-nonsense value driven approach to all aspects of its business
ALDI is a leading global supermarket operator that has revolutionized the supermarket industry in the last century using a strict no-nonsense value driven approach to all aspects of its business
Aldi’s business model is formulated with a very specific customer in mind: someone who evaluates groceries from a utilitarian perspective. Aldi’s customer wants low prices in a quick shopping environment and is willing to make sacrifices on choice and service. To […]
The success of Aldi’s operating and business models is causing a stir in grocery store markets around the world.
Aldi's business model is supported by an incredibly efficient operating model. The UK's Big4 grocers have responded to Aldi's growth with price cuts, but is this really a sustainable response?