The post-Brexit hangover: One big headache for Diageo
Days before the Brexit vote, Ivan Menezes, CEO of Diageo, one of the largest producers and exporters of alcohol in the world, urged his UK employees to vote to ‘stay’ in the EU. Diageo couldn’t risk the uncertainty of losing access to the favorable free trade provisions that the EU had secured. But the vote didn’t go Diageo’s way. So what next?