The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

Want to learn more about technology and organizations? digital.hbs.edu

Alaska Airlines

Fuel Sustainability at Alaska Airlines: Good for the environment and good for business?

Posted on November 15, 2017 by Lauren Bosco

Over the last few years Alaska Airlines has become the most profitable airline in the United States while simultaneously topping the charts in fuel sustainability and other environmental initiatives. Is what’s good for the environment what’s best for the bottom line? If so, why are other major carriers not following suit?

Alaska Airlines and Climate Change: Cleaning-Up the Skies

Posted on November 14, 2017 by SAV

How Alaska Airlines Can Leverage its Supply Chain to Combat Climate Change

Battling Headwinds: How Alaska Airlines Is Navigating Impending Climate Change Regulation

Posted on November 3, 2016 by Brian J. Franklin

For 85 years, Alaska Airlines has been the little airline that could, avoiding the bankruptcies and consolidations that have plagued nearly every other major U.S. carrier. But can Alaska weather the existential threat of impending climate change regulation as a small, independent carrier?

Technology and Operations Management

MBA Student Perspectives

Alaska Airlines

Fuel Sustainability at Alaska Airlines: Good for the environment and good for business?

Alaska Airlines and Climate Change: Cleaning-Up the Skies

Battling Headwinds: How Alaska Airlines Is Navigating Impending Climate Change Regulation