Dealing with Changing Consumer Preferences in Traditional “Big-Beer”: Anheuser-Busch InBev’s Foray into Innovation and Disruption

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Over the past decade, consumer preferences around the world have steadily shifted away from traditional light beers towards liquor and stronger flavor, artisanal craft beers. Large scale beer brewers are forced to pursue radical innovation in regaining its consumer base. Anheuser-Busch Inbev ("AB-Inbev"), the world's largest brewer is using big-data, open innovation and acquisitions to better position itself against these headwinds.

Ice, Cold Corona – Get it here for a 35% higher price!

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Soon, it might become a lot more expensive for you to enjoy a bottle of your favorite import beer. U.S.-based Constellation Brands, best known for selling Mexican beer Corona in the U.S., is one of the world’s largest importers and producers of beer, wine, and spirits. The potential renegotiation of the North America Free Trade Agreement (NAFTA), espoused by Trump and his isolationist policy agenda, could drastically hurt Constellation’s business, as almost its entire import beer portfolio is manufactured in Mexico.

Winning the Beer Game

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Water risk management creates interesting opportunities for the world’s largest beer manufacturer, as it anticipates the effects of climate change.