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W. Zhang
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This is so interesting! I knew about patent trolls like Intellectual Ventures, but did not know that there were companies in the business of building patent portfolios in defense against them. It’s interesting to me that, in a sense, they’re doing the same thing as patent trolls by buying up a lot of patents.. it’s just that they’re using it as a defense strategy.
It seems to me that what results is a race between companies like RPX and patent trolls to acquire potentially valuable patents. One question that comes to mind is whether the RPX’s of the world have deep enough pockets to compete effectively with the Intellectual Ventures of the world. I am also curious how patent troll companies have responded to the creation of RPX and similar businesses, and whether they have adjusted their patent acquisition and litigation strategy as a result.
Very interesting about the distribution centers and daily delivery, and the low employee turnover stats are impressive.
It’s also interesting to me that their slow geographical expansion is somewhat intentional, which I hadn’t really considered before. It definitely helps them maintain control over quality as well as preserve the West Coast allure of the brand, but at the expense of the volume that comes with faster geographic expansion. I’d be interested to see what their expansion plans are for the future. I’m also curious about their expansion within the geographies where they already exist – In these areas, have they been expanding to achieve a denser concentration of In-n-Outs?