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Teti
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Would be great if they also looked on the sustainability side of the materials they use in packaging. Currently all those bottles and packs create tones of plastic garbage which is not recycled in most parts of the world (and will not be recycled for another couple of decades due to economic reasons).
Unilever could expand their “sustainability” part of business model by things like using more compostable packaging, selling shampoo without a bottle and charge per oz (in a way Whole Foods sells cereals) or incentivizing customers to reuse packaging
I wonder if they were really able to differentiate. They claim that they understand customers better than Nike, but the messages from their commercial have the same Nike’s insights. They definitely need to find their own niche otherwise they will be perceived as just a cheaper version of Nike.