Thanks for a great introduction to REVOLVE! I have never heard of the company before, but I now know where I’ll be doing my Christmas shopping 🙂
I thought that your comment on their strategy to always be ahead of the fashion trend is interesting, and also very hard to do. It seems like they put a lot of effort into identifying the next big thing in fashion, but how do they ensure they order the right amount of inventory and don’t overstock a particular item? I imagine this would be particularly hard given that they also work with the smaller local designers to ensure authenticity?
Thanks for an interesting post, MC! Birch Box does seem to be the pioneer in the beauty product subscription category, and we see a lot of followers today.
My question is regarding the sustainability of the beauty product subscription model. Perhaps I’m not the target clientele for Birch Box, but I find it hard to picture anyone who would stay in the subscription base for a long time? Especially if Birch Box fulfills its promise of introducing great products consumers. Once the consumer finds the perfect product for him/herself, there shouldn’t be a reason to continue the subscription, right? Perhaps the company already saw that, which is why they have “Birchbox exclusive” products to keep these consumers in the ecosystem.
Thanks for an interesting post on Chipotle. I agree that Chipotle’s efficient service model is exemplary. In fact, there are a number of restaurant chains that are trying to mimic the same food preparation assembly line that Chipotle perfected.
I do, however, question their ingredient sourcing model. The company has long touted their use of local ingredients. They try to use local ingredients (defined as being from within 350 miles away) whenever available, but are forced to use non-local ingredients for a lot of the year given weather constraints. That means they are constantly shifting their ingredient sources based on local availability. That does not seem like an efficient model to me, and may also be the cause for the recent E.coli outbreak in many states. I’d be curious to hear your thoughts on this.