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Susan Wang
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Interesting idea! I am surprised to see that McKinsey does not staff based on function or industry expertise. In other consulting firms, such as A.T. Kearney, we usually bring global function and industry experts to the project. But I guess the reason behind it is that McKinsey is large enough that on every single topic, McKinsey already has an expert regionally. I think if McKinsey has a project for an American company to enter into China, they will definitely staff across regions. Another complication is that staffing across regions will exacerbate the existing intense travelling, further contributing to the high attrition rate in the company.
Nice job, John! Linkedin deeply understands its difference with other social networks: the professional settings, and is deploying all its resources around this core competency to capture value. Another area that Linkedin is trying to monetize is online education, which I think it’s a great idea. It has already acquired Lynda.com, an online learning company to provide career skills training for its core users. This move complements why people use linkedin and addresses users’ unmet needs.