Very clever usage of consumer psychology to drive impulsive purchases and repeat visits! Not sure if they have plans to get on the e-commerce channel, but if so, I’d be curious to see which psychology insights would carry over in that space…
Great example of how the public sector can engage the private sector. Agree with you though politics can make or break something like this… cf. MTR Corporation’s recent fiasco with their high-speed rail link project for an example of the latter
I’d be curious to see if a similar disruption could happen in the front-office side of (commercial) P&C insurance. The process by which a company finds coverage today is incredibly inefficient and archaic, arguably ripe for disruption.