Shivani Aryal's Profile
Shivani Aryal
Submitted
Activity Feed
Hey Mondli, thanks for sharing! I have always been intrigued by how De Beers was able to transform the meaning of diamonds through it’s ingenious marketing campaigns. However, I am really interested to know how the company is reacting to the growth of the synthetic diamond market? Do you think this new market is going to take over the traditional diamond industry? Will the manufacturers of synthetic diamonds be able to convince consumers that the diamonds they manufacture are exactly the same as those mined by De Beers?
This is great! I’ve used Blue Apron many times and really love them – they make cooking so much simpler. However, one major backlash that the company always receives is that it is quite expensive for an average American. What are your thoughts on their pricing strategy? Do you think they price their meals at the higher end of the range? If so, does that limit the company’s ability to make home cooking “more accessible” to customers in the US?