SECRET CINEMA's Profile
Really interesting article! One area where medical professionals should (and I believe are currently) innovate in 3D printing is organ creation. Patients can spend years on transplant lists for critical organs (hearts, kidneys, livers, etc.); if these organs could be printed-and effectively replicate the role of natural organs-this would allow patients to bypass waiting lists and more immediately receive life-saving transplant surgeries.
Devin raises a great point on “opening the flood gates”… What would you recommend as best practices for monitoring, reviewing, quality checking, and ultimately selecting the best ideas that emerge from crowd sourcing? How can you ensure that the review process is thorough, equitable, and that you maintain trust in the content producers by ensuring that the winning idea is ultimately implemented?
Overall, interesting read, and I loved the anecdote from Mexico City on improving bus route information!
Fascinating post! To demonstrate the power of 3D printed, customized shoes, I would focus on two go-to-market strategies:
1) A-list athlete brand ambassadors – partner with top top-performing athletes to highlight the innovative, scientific, performance qualities of the shoes
2) Create “Adidas Labs” in flagship stores where regular customers can have their feet measured and can customize designs – brick & mortar/in-person human-human service is a great way to control the experience and the process of rolling out the technology.
Great insights on Sephora! My thoughts on the future of retail vs. digital…. Brick & mortar has a big role to play in Sephora’s future, but the key is quality over quantity. My guess is that not all of the 2,300 stores worldwide boast the same quality of in-store experience, so I would advocate to consolidating brick & mortar to flagship cities, key emerging markets, and travel retail POS’s (ex. airports). At each of these locations, I would integrate AI experiences (like those detailed above) so create the best possible physical experience of the brand for the consumer. A great quote to keep in mind from our Kiehl’s case in Marketing is “the store is the new media, and the media is the new store.” In other words, Sephora should rely on brick & mortar as its #1 marketing effort to consumers, and rely on its digital channels for sales.
Thank you for the post! If Netflix’s machine learning algorithms use past data on consumer behavior to promote related content on the site–as well as to produce new, related content–does an issue arise where the same people are always are watching the same content? Ultimately, does this result in a lack of diversity in (1) the types of content an individual is viewing and (2) the types of content that Netflix is incentivized to create? I’m curious the extent to which human judgement (i.e. the judgement to produce diverse, original, and even provocative content) is allowed to override data via machine learning to drive Netflix’s content strategy.