Interesting article! While I share Ellyn’s concerns about small museums and also about the experience not being nearly the same, this progression feels inevitable to me. If museums were able to charge for VR access to their art, would you recommend a subscription or one-time business model? Perhaps encouraging a subscription model could keep users for a longer period of time. Museums could also limit the amount of art a viewer could look at per trip to make the subscription model more compelling. Nevertheless, I still plan to attend in person!
Thanks for the article and the very clever title. Along with some of the others, I hesitate to ascribe Burberry’s fall off too heavily to its more digital push. What I would like to understand better is if Burberry knows how many new customers, ideally millennials, it is getting as a result of this strategy vs. the number of customers it is losing as a result of the strategy. I would argue that customers who are brought in to the brand because of its digital image outnumber the amount that leave because of it, given the importance of accessibility for new customers. I’d also be interested to see third-party reviews of how stylish its recent designs have been – is there a correlation between those ratings and financial performance? I expect it would be a stronger correlation than the possible inverse correlation in sales vs. digitization.
Thanks for the article. I wonder the role that traditional management consulting companies have in legitimizing HourlyNerd consultants, i.e., do companies choose HourlyNerd consultants because they list BCG etc. as a prior employer? If so, it presents an interesting question about how churn from consulting could be coming back to bite consulting firms, although Laura provided a compelling argument against that above. Second, I agree with the question posed about could consulting firms disrupt themselves – could a BCG or McKinsey branded platform service be truly additive to those firms? BCGD – BCG Digital – could do the same thing but with much more cache, depending on the cannibalization impacts.
Thanks Caroline for the interesting post – I did not know EpicMix existed but can’t wait to use it on my next trip to a Vail resort. I would be interested to learn if this technology could mitigate some of the impacts of loss of cell service on the mountain. Perhaps at each lift there could be a station available where skiers could search for their friends on the mountain by name or phone number, and see the results from RF technology on a screen? In my experience this can be a big issue on the slopes, especially if skiers of different levers are skiing together.
Thanks for the post Alex! While I find the $30 monthly cost to access reasonable, I worry that the $4 per keg for the hardware is too high. It’s possible this could represent a 10% price increase for some bar owners depending on the type of beer, which could make uptake more challenging especially as it will take a few weeks, and a lot of kegs, in order to see the value here. Perhaps SteadyServ could start with some sort of trial period to engage usage, or charge a higher subscription fee instead of the fee / keg? If not, SteadyServ should market heavily the re-usability of its kegs and attempt to convince bar owners to spread this cost over a longer period in their minds.
Thanks for the interesting look at bioplastics and your previous work experience. If bioplastics do grow as you hope, I wonder about the other consequences. How do bioplastics compare in terms of environmental impact vs. what else could have been grown on the same land? Is the production process also environmentally friendly? Is there any limit to the capability of bioplastics in total, and is this limit larger than that of oil-based products today? No matter the answers, this feels like something the world should certainly be exploring.
Thanks for the article as I had not considered what types of incentives insurers could give their clients to reduce activities that drive climate change while helping secure their future cash flows. While I liked most of the suggestions, I wonder about the viability of the option to purchase at-risk businesses rather than insuring them. This to me feels like a significant deviation from Farmers’ core model, as they would likely need to cross train some of their staff to provide business advice in order to reap the benefits of that investment. Do you think the current staff would be open to taking on this responsibility, or would additional hiring perhaps be necessary?
As if I needed another excuse to eat at Dig Inn… but really, with these sustainable practices, enjoyable food and fair prices, Dig Inn is perhaps in for substantial growth. I wonder how they will adjust as the company expands to new locations and stores? As we’ve seen across cases, keeping culture in tact through growth is a huge challenge, and one that Dig Inn is likely to face if it decides to leverage its position in the sustainable dining “wave” as described in a comment above.
As Ross points out, getting to and from Hawaii is a major negative impact on the environment. Would Hawaii consider putting a tax in place as a result of this, funds from which it could use to offset carbon emissions (somewhat similar to what we learned in the EcoSecurities case). If the tax was on goods purchased on the island, tourists may not feel the impact until arrival. Hawaii also would have the opportunity to positively spin the story as the tax is keeping Waikiki safe.
IP will indeed play a leading role in influencing how the paper industry responds to sustainability challenges. Growing up with my dad working as a paper salesman for an IP competitor, I heard often about how customers bought almost solely based on price, and convincing customers to make sustainable purchases was and will continue be a challenge. Recycled paper is a good option, and something that clients often request. However, there is only so much recycling that can be done of paper. I would be interested to know if your research illuminated any maximum points for how much of the world’s paper could come from recycled paper as a percentage?