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Ranime
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Thanks for the fun read Cam! It is tough to believe that a company can grow to a revenue of 100 million $ annually by offering one product that mainly consists of challenging people. I fully agree that using social media mainly to promote this event is a very smart move given that the vast majority of Facebook users fall under the target market of Tough Mudder. My concern is however whether the product they are offering is sustainable or is it just a trend that would soon die? Are they doing something about this, maybe try to market this as a team building activity for corporate events?
I wonder if In-Q-Tel, eventhough structured to be a not for profit organization and with the main purpose of ensuring the development of new and innovative products for the CIA, would be more effective to get funding from other sources?
I understand that the 37 million dollars that In-Q-Tel gets from the CIA on a yearly basis is a reliable income and allows the company to be flexible in its choice of investment but it also limits the number of initiatives that it can fund. Wouldn’t be more efficient for In-Q-Tel to open up to the idea of getting funding from other investors? and If this is to happen would investors be willing to give funding to this VC?