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Great new take on a company that I thought I knew a lot about. The goal of nearly doubling revenue in the next 5 years (from $30B to $50) struck me as aggressive. I’m curious as to how much of that will come from existing sports/segments versus potentially new segments that haven’t yet launched or that have historically been small pieces of the business. It seems like the reorg into sport categories rather than product categories might give Nike the ability to scale new sports more quickly that they would have been able to in the past.
Thanks for you analysis, Brian. I agree that given the recent rulings you cited there is an increased disconnect between the NCAA business and operating model. I haven’t heard much about this in the media since the Northwestern ruling; any idea of if/how/when the rulings might come to have an impact? In either case the focus on athletics at the price of academics is already an issue, especially in light of the stated NCAA mission. Maybe everyone should just pursue sports like swimming — less money, fewer problems.