Nate Maslak's Profile
Nate Maslak
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Interesting concept to help provide a touch of class and personalization to the depersonalized model of currently online dating (e.g., Tinder). I have some concerns with Tawkify’s positioning in the market. Namely:
1) How does this company scale? They seem to be positioning themselves as a technology company, but their high-touch and customized operating model inherently prevents them from using technology to scale their business in the traditional way (e.g., one-time infrastructure fixed cost led by pure margin revenue from new users)
2) What is this company’s strategic positioning? Are they the cheapest matchmaking service, or are they the highest quality online dating service? Right now, seems like they’re stuck in the middle — a dangerous place to be in a highly competitive industry with low barriers to entry.