Our direction in identification sounds exciting, especially as we think about how frictionless systems like facial recognition can be but I think there are consumer concerns that don’t receive sufficient attention.
For example, on a recent Jet Blue flight, we boarded the plane using facial recognition instead of our boarding pass. This raised a concern for me, because I had no clue Jet Blue had a database with my photo (or a partnership with some company that has my photo)! Further, am I comfortable as a consumer having an airline keep information that can potentially be used to steal my identity if facial recognition is widely adopted? I don’t think I am.
Further, I don’t know if we think enough about what happens when identities are stolen. We do our best to stop it, but what does someone whose identity has been stolen actually do. For example, changing passwords is easy, but if your password is your face, changing your face might be much more difficult and reigning in fraud might become increasingly difficult.