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Nice article, Charlotte! I think this is a fascinating concept and business model! As a previous Peloton user, I found that many users were in more rural areas where these sort studios would never open shop. I think it’s a great way to capture untapped markets.

On December 13, 2015, MTS commented on ClassPass: Gym Trial, Business Error? :

Very interesting post! I was a Class Pass user pre-business school. I did not realize that they raised the price and agree that the value proposition gets a little lost when the price is increased. Another drawback to their business model that I found is that once I attended a class, the studio would ask for my email address and send promotions directly (i.e., Flywheel sent a promotion for 5 classes for $100 (in NYC) after using Class Pass at their studio for the first time). Not only do the studios have a chance to gain loyal customers, but they are clearly focused on doing so.

On December 13, 2015, MTS commented on Boxed: Love that Bulk! :

Very interesting! I am a frequent user of Boxed. I love the idea, but think it would be more helpful if they offered more SKUs – I often find it convenient to order from Boxed, but they never sell everything I’m looking for. It seems that they will need to offer more SKUs to compete with Amazon, Costco, Sams over the long term?