Akash – really digged this post. Great choice for this assignment in particular as Indochino seems to be doing a lot of TOM things right in the way of managing inventory, defect rates, variability, etc…especially critical as they expand their omnichannel presence. The concept of “mass customization” feels a bit indecisive but it’s interesting and ties with the pretty amazing price point if this is truly high quality tailoring. Still a hard pill to swallow if you’re relying on yourself for measurements but presumably you only have to get it right once and you’re done.
Nice post on #kaylasarmy. Curious on your thoughts re: Anna’s suggestion. Agree there would typically be a clear (albeit time sensitive) social media marketing opportunity here, but Kayla has been pretty vocal about NOT getting paid for promotions/using her social clout to advocate for brands. Nonetheless, she recently launched and started (quite shamelessly) promoting Kayla-branded products and, to Trang’s point, a new paid app which seem to bluntly conflict with the earlier messages. I can certainly see why these decisions make sense from a financial stability and business model perspective, but if community is critical to the operating model – don’t they entirely undermine that?