Thanks for the article. What differentiates NYT as a news organization is its brand, quality of content, editorial voice, and credibility to the public. As a content creator, it needs to reach its audience where they are, through a diversified distribution strategy – whether it is mobile, internet, podcast, or connected devices, the latter of which is just another distribution channel. In fact, NYT shouldn’t see connected devices as a threat, they should partner with them instead to further augment its distribution. The evolution of NYT going from print to digital media is crucial for its survival, because it needs to create content for its digital-first customers. Staying innovative with content creation and distribution is what NYT should focus on, not developing or acquiring hard tech.