Michael Yaro's Profile
It’s so hard for models like this to keep the players in the marketplace and not circumventing it. In this case, they’ve designed the model with strategies in place to more or less require tutors to remain on the system.
This is a great example of a process optimized for cycle time and throughput time, since they need to be reactive. It’s clear they incorporate this strategy throughout their design funnel, which enables them to get products to the shelves quickly — and fail fast.
This is a really clever model. It reminds me of the grocery / meal delivery services in the US like Hello Fresh and Blue Apron, except frozen. Trader Joes in the US also has a very strong presence in high quality frozen foods & specialties. Also, that store layout sounds much like Ikea. I wonder how many “spontaneous” purchases are generated by this forced flow?
If their business model is to sell a luxury, limited-production product, then this operating model (without sufficient capacity to meet demand) is a perfect strategy. Otherwise, it suggests poor alignment. I wonder if this suggests they are leaving money on the table through pricing.