May Alkhaldi's Profile
May Alkhaldi
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Such an interesting concept and I love the creativity! However, once the chain grows and customers demand more variety in the menu options, how would that change their operating model and their speed? I wonder if offering all vegetarian and few options might limit their potential customer base, and therefore make this a niche concept rather than a scalable one.
Having used Careem a few times while in Dhahran, Saudi Arabia, I can attest to the great and certainly generous service provided. I found it impressive that they had developed their own location database, given how much on-going construction there is in many of the local roads.
However, since Careem has no strong competition at the moment in many cities of Saudi Arabia, I do wonder what would happen if Uber expanded from the country’s capital and into other cities such as Dhahran. If Uber learned and adapted to customers of the Middle East, would Careem continue to remain the favorite or would Uber’s global popularity eventually help it to increase its market share in this region?