Great concept. My first question would have been how does bonobos mitigate the higher probability of returns (given their product), the guideshops seem to be a great partial-solution, I assume shoppers who prefer shopping from the comfort of their couch would not necessarily be too excited to head to a bonobos store for measurements. I wonder if there was an easier way to do this, like provide some sort of sizing kit with a customer’s first order?
Great post! It seems that the urban landscape in India allows for the feasibility and practicality of the 30 minute guarantee. I definitely understand why the promotion is not available in the US, the 8 minute (average distance) delivery window is difficult to achieve in more suburban areas, offering the guarantee in specific areas only defeats the purpose of the guarantee.
Great post Lauren, I have never been to an Eataly and look forward to the Boston location opening next year! I realized it was a succesful concept but had no idea how successful, 27 outlests and $85+ in revenues for one location is impressive! I guess the Eat, Shop, Learn model helps drive serious traffic into Eataly by providing something for everyone, the range of price, and the simplicity and relatability of Italian cuisine are key success drivers. I do wonder if there is any room to duplicate this model as Kie mentioned!