Lauren

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Tabasco: The Original Hot Sauce
Lauren
Last modified on December 9, 2015 at 10:13 pm
Effectively aligning business and operating models: the catalyst for creating and maintaining the Tabasco product and brand.

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On December 14, 2015, LR commented on Trader Joe’s – Alignment Under Secrecy :

Thanks so much for this great read! A few questions/comments came to mind when I was reading the post:

(1) It would be great to better understand TJ’s approach to staffing and HR. The employees I’ve encountered there stand out significantly from other grocery stores (or even retailers in general). Do employees go through extensive training, or do they just hire the “right” people?

(2) I’m curious about TJ’s approach to growth/expansion and store locations. How did the footprint evolve and are they looking to enter the remain 9 states they aren’t currently located in?

(3) I’ve always been confused by TJ’s approach to product display and placement. I regularly have to search the aisles for products I have on my list to purchase and, because of the overwhelming amount of products, displays, and “handwritten” signage, I feel like I’m constantly sifting through clutter. Additionally, product placement regularly changes, so customers can’t necessarily rely on past experiences to find the products they are looking for. Has TJ’s done any A/B testing to understand why this type of display is particularly effective (or ineffective)?

On December 14, 2015, LR commented on #TIDALforALL or #tidalfornone? :

Two particular questions come to mind when I think about Tidal’s message being “Tidal for All.” First, from a customer perspective, as you point out, the pricing model doesn’t make the service accessible to all (due to the fact that its a fee model). Additionally, I wonder what the company’s awareness ratings are outside of the music industry and apart from those who follow that specific world closely. As a sample size of one, I had never heard of Tidal and I don’t think I’m completely living under a rock (but who knows!)… Second, I’m curious what Tidal is actively doing to promote indie artists since the company claims to “advocate on behalf independent artists struggling to make a living as a result of low compensation from other streaming services.” For instance, is there a “Pandora”-like functionality to the site, which makes suggestions based on artists and songs the customer typically selects when on the site?

On December 14, 2015, LR commented on Paperless Post: Design Meets Technology :

Great post! I’m curious how Paperless Post attracts customers to its site in general and converts folks who may otherwise use the Facebook Events functionality (and associated invite/notifications feature), especially since I imagine that PP’s advertising budget must be quite limited. Is it primarily word of month and the fact that each invitation functions as a mini Paperless Post ad, and as a result, the company reaps the benefits of network effects? Also, I wonder how popular the service/functionality is outside of the US and the impact that has on design. Lastly, is this service more popular in particular parts of the country and/or amongst a certain demographic, which would in turn impact the card types and styles that are created for the site?