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KLM
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Great read, Cameron! As I was reading, I had similar concerns to Andrew – I wonder what their retention rate actually is and how they can improve if people have a “I’ve done it once” attitude. Perhaps the physical location or new obstacles can help bring in participants who want a new challenge. Also, I had never thought about how much media/free advertising they get through social media. Great point in the importance to their business model – I wonder how they will continue to leverage the free advertising vs. other media outlets and what the appropriate balance is to continue to grow as the market becomes more saturated.
I look forward to tracking how this progresses in the future. It will be interesting to see how many businesses begin to accept Venmo and how fast that number will grow. I also wonder how consumer behaviors will change as currently consumers can opt to use a credit card at businesses and typically receive rewards of some kind (cash back, points, etc.). Will Venmo’s value proposition and ease of operational use for those who link directly to a bank account offset the incentives of other payment methods? Or is there a limit to the volume/types of payments made over Venmo? (i.e. those typically made with cash to begin with or within a certain dollar threshold)