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Kate Loose
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Great case study Andrew! This is a tough one as the services that public transport provides are essential but people are not used to paying a lot to actually make it profitable. Raising prices would be met with a huge backlash. I agree with you that there needs to be some innovation and improvements in public transport and that they could benefit from some business thinking and strategy. I wonder what would need to happen in the system to make this possible, you give a few examples but I wonder how people could really be incentivized around this opportunity. Transport can obviously be a money maker by looking at uber, lyft etc. so I wonder if the govt could leverage this opportunity in some way. Thanks for getting the conversation started!
What I really like about this business is that they listen and design their business to fit the local context. I totally agree that uber (and other global businesses) don’t always know the local context that well and their model just doesn’t translate. Although I have never used a car service in the Middle East I have seen similar issues with uber as it tried to translate to East Africa. I hope that Careem is able to keep being innovative and gain a strong foothold in the market so that they can continue to be successful!
Great point about adoption. What has been really interesting so far is that smaller teams within organizations have started to use slack and adoption has actually been bottom up instead of enforced by management top down. The platform is just so great that people choose to use it and put pressure on their company to adopt it overall. Hopefully with enough internal pressure the large corporations will end up adopting as well but it will be interesting to see how long it takes.