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Joe Kiernan
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I have two pairs of shoes that I wore to work for the last 4 years, both of them from Allen Edmonds. I think there is something special about shoes that isn’t really that important in other clothes. the biggest selling point for me, wasn’t necessarily the “American Made” in particular but the love and care they seemed to put into their product all around, they are really nice solid shoes that just feel high quality. They also have great customer service! A few years ago, I bought a pair of shoes in a Chicago Allen Edmonds store that were a size too small, wore them to a wedding, and then swapped them out for a different size when I got back to the Boston Allen Edmonds store! Amazing.
This type of service wouldn’t be that important to me for say a dress shirt. Definitely agree with James: stick to shoes
Super interesting post!
I think the piece you brought up about the community and fraud prevention is especially insightful. Given that I would imagine Kickstarter alone provides very little additional visibility to any given project (each project seems to build their own awareness via viral campaigns and the mainstream press) the only thing preventing someone from listing on indigogo is probably the additional layer of legitimacy the kickstarter brand provides. I wonder if kickstarter could refocus it’s business model on further building that legitimacy angle rather than simply acting as a funding platform. Kickstarter could not take any fees from the initial fund raising but instead get a small amount of equity in the launched company. Or maybe a project could pay slightly higher fees to get a dedicated “kickstarter advisor” that would help directly interface between the creators and the community.
Either way, definitely an interesting and critical component of our new internet economy!