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I’m really interested in how these O2O platforms can expand their service models and go beyond just food delivery. Obviously initial growth can be achieved through revenue growth and expanding its user base, but when the market becomes saturated and competition becomes fierce, what’s next? Thanks for pointing out the next stage challenges, great blog post!
Aaron I really like how you pointed out the checkout counter as I’ve never really thought about how analog the how experience it is! Makes me wonder how much technology really benefits the purchasing experience when Trader Joe’s shows us how enjoyable the checkout experience can be without any technology at all.