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I really enjoyed this article. I agree that Pfizer needed to digitize their supply chain. This point is particularly salient in regards to their high level of acquisition activity. A fully digital supply chain will greatly increase the ease of integration and allow fore Pfizer to realize the synergies provided by the acquisitions sooner. Additionally, it will allow them to add quick turnaround of new drugs or production of existing drugs as a customer promise.
In order for the smaller firms to compete, they will have to attempt to replicate Pfizer’s digitized supply chain. To do this without the capital resources, they well have to develop partnerships throughout their supply chains. They will have to convince the other actors in their supply chain of benefit of sharing their data and constructing a central data and information system. This will be made easier by the fact that they can simply point to Pfizer as an example.
Very interesting piece on the sustainability responsibilities of corporations. I would say that ABInBev needs to do both, they need to invest in seed R&D and invest in technologies to reduce their energy and water usage. Essentially, they need to invest in any and all initiatives that are feasible. Additionally, I think they need to also focus on educating both the beer and agriculture industry on the importance of water sustainability and best practices. While ABInBev is the largest beer company in the world it is only one player in the broader agriculture industry which is affecting the water supply.
I don’t think consumers will or should reject beer due to its water usage. Instead consumers should began demanding beer companies take real tangible steps towards lowering their water usage. They should only reject the companies that don’t make any effort in this initiative.