Chun Pan's Profile
Love this post! Zara is definitely one of my favorite stores. You mentioned that there’s a centralized design team. I wonder if the teams are split by geographic regions as fashion trends tend to differ in different countries, or do they try to aim for common designs that would appeal to everyone?
I’m also curious about their manufacturing process. We learned in class that usually new products lead to higher defect / lower quality because the processes are so new, and it takes some time / multiple batches before the quality improves. Is this the case for clothing as well? Since they have so many designs I wonder how they ensure quality is up to par when they have so many different SKUs and rotating items every few weeks…
Awesome post! Another reason to miss California.
You mentioned that In-N-Out does little marketing, which I realized is very true. Though I’ve noticed that most of its stores are located very close to if not right next to highways, and their signs are highly visible. Do you think this is part of their (cheap) “marketing” strategy? If not, how do you think people hear about it? Is it mainly Word of Mouth?
Spirit is definitely an interesting model. Operations sounds fairly intensive year-round given the store only caters to one holiday. Are its margins fairly high after considering costs associated with year-round staff (to find store locations, plan, etc) as well as materials used to set-up stores, etc.? I also wonder how they are able to quickly hire and train enough quality temporary staff to support the pop-up stores…